| Retailer | Doors | Velocity | Δ WoW | Share | Status |
|---|
| Store | Vel. | vs. avg |
|---|---|---|
| Whole Foods · Bowery, NYC | 14.2 | |
| Whole Foods · Austin Domain | 12.8 | |
| Whole Foods · Venice, CA | 12.1 | |
| Whole Foods · DC Foggy Bottom | 11.4 |
| Store | Vel. | Flag |
|---|---|---|
| Whole Foods · Boise | 1.1 | likely OOS |
| Whole Foods · Omaha | 1.4 | likely OOS |
| Whole Foods · Tulsa | 2.0 | no facing? |
| Whole Foods · Reno | 2.3 | new store |
| SKU | WoS | Status |
|---|---|---|
| Avocado Oil Classic | 5.8 | healthy |
| Tallow Classic | 4.1 | healthy |
| Tallow Crinkle | 2.1 | reorder |
| Sweet Potato Tallow | 2.9 | watch |
| Avocado Oil Waffle | 6.4 | healthy |
Demand. Retail velocity reached 6.8 units/store/week, up 0.9 WoW, driven by the Target endcap program (140 stores, +31%). Whole Foods held flat at 8.2. Sprouts softened 4% on Tallow Classic, consistent with a competitor promo in the Southwest region.
Supply. Weeks of supply fell to 3.4 against a 6.0 target. Tallow Crinkle is the constraint at 2.1 weeks, with a projected Ohio DC stockout on Sep 24. Northgate pack-out is running at 94% of plan and their last report is 9 days old, so this projection carries uncertainty.
Recommended actions. (1) Confirm Northgate's Sep 8 to 12 schedule today. (2) Pull the Nevada DC Crinkle inventory east ahead of the Costco rotation. (3) Dispute two UNFI deductions totaling $6,180 that don't match any authorized promo.
Ohio DC at 2.1 weeks of supply (target 6.0). Projected stockout Sep 24. Costco rotation starts Sep 21.
Northgate report is 9 days stale, so treat the projection as a range: Sep 21 to Sep 28.
| Parses messy partner files (PDF, email, odd CSVs) into clean rows | live |
| Writes the Monday brief from the numbers, with links | live |
| Answers ad-hoc questions in plain English | live |
| Pushes threshold alerts to Slack or email | live |
| Flags deductions that don't match promo calendar | next |
| Demand forecast by SKU and retailer | next |